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Disaan Journal

Ideas for
a clearer presence.

Perspectives on design, websites, SEO and communication, to help you make more informed brand decisions.

Guides · Ideas and practiceFor · Leaders and teams
An idea
finds its value
in action.
The Disaan notebook

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Practical reading for moving from simply having a presence to building it with purpose.


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Explore Disaan's Google advertising services, campaign placements, customer-focused planning, keyword management, ongoing optimization, costs, and training options. ...

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Learn what a YouTube title does and how clarity, keywords, length, originality and testing can help you choose a suitable video title. ...

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Discover what breadcrumb navigation is, how location-, attribute-, history- and checkout-based trails differ, and how they support navigation and internal linking. ...

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Learn what topical authority means, why subject expertise matters, and how to select a focus, create relevant content and maintain it over time. ...

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Discover what email marketing involves, how the source distinguishes it from email advertising, its benefits and principles, and common welcome, offer, survey, and product-launch emails. ...

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An overview of CRM goals: customer satisfaction, task automation, increased sales, analysis, forecasting, centralized data and flexible remote work. ...

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Explore the meaning of benchmarks, competitive analysis, strategic, performance and process benchmarking, and the steps described for business use. ...

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An introduction to industrial marketing: how businesses sell to other organizations, identify buyers and their needs, develop strategies, and build lasting commercial relationships. ...

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Seven landing page mistakes involving lead generation, interface clarity, images, calls to action, long copy, bounce rates, and duplicate content. ...

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A guide to website UI principles, from contrast, balance, hierarchy, and white space to consistency, mobile compatibility, navigation, and design costs. ...

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Explore SMS, email, social media, search engine, and influencer campaigns, along with the characteristics, benefits, drawbacks, and practical uses of advertising campaigns. ...

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Understand Instagram Explore, the source’s personalization settings, and ways to improve visibility through audience research, content and timing. ...

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Explore the benefits and principles of multilingual website design, including goals, domains, CMS choices, language menus, layout direction, colors, and responsiveness. ...

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A detailed guide to choosing primary, secondary, background, and font colors, with brand examples and tools for developing a website palette. ...

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Understand brand strategy, brand development, key branding approaches, and SWOT analysis, with an overview of Disaan’s branding services. ...

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Explore storytelling strategies for digital branding, the qualities of an effective brand story, and the Guinness Liberty Fields campaign example. ...

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Why revisit old website content? This article covers content updates, review frequency, warning signs, a practical checklist and claimed SEO benefits. ...

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An introduction to the business canvas, its proposed components, business-model types and the benefits of visualizing and analyzing a business. ...

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Learn how audience insight, customer interaction, naming, logos, messaging, advertising, and social media can help keep your brand memorable. ...

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Practical ways to improve website loading speed, from hosting and image compression to caching, databases, fonts, and redirects. ...

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Discover how branding shapes identity, builds customer trust, supports sales and organizational performance, and sets a business apart from competitors. ...
Find a direction for your challenge.Explore the articles. Your next useful idea might be here.